Super Bowl 2024 preview, predictions and live updates: Date, ticket prices and latest news as Chiefs, 49ers prep for NFL championship

Before Las Vegas’ Allegiant Stadium even existed, Raiders owner Mark Davis was pitching the NFL on bringing a Super Bowl to town. Shortly after the league approved the Raiders’ relocation bid from Oakland in 2017, Davis had a question for the commissioner.

“‘When are we getting the Super Bowl?’” commissioner Roger Goodell recently recalled Davis asking. “Literally, I don’t think he had even gotten into town yet, and he was talking about it.”

Just four years after the Raiders moved to Las Vegas, Davis’ wish is coming to fruition. The NFL once viewed Las Vegas as taboo, but the proliferation of gambling and the Raiders’ financial success have led to the league rapidly committing to the city in a way it has for few others. When Super Bowl LVIII kicks off Feb. 11 between the Kansas City Chiefs and San Francisco 49ers, Las Vegas will become the first city to have hosted a Super Bowl, a Pro Bowl and the NFL Draft.

“I think it’s phenomenal that the NFL trusted us with their most valuable asset,” Davis said recently. “And we’re going to make sure that it comes back again.”

Beyond optics, the Super Bowl is expected to have a massive impact on Las Vegas. City officials project the economic impact will bring between $600 million and $700 million to the area.

“It’s going to be one of the biggest events just from a financial standpoint that we’ve ever hosted,” said Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority. “When you add it to the reputational and marketing value that it brings to Las Vegas, it’s hard to beat.”

Thousands of people flock to Las Vegas annually to watch the Super Bowl anyway, for gambling and entertainment purposes. But while the city is typically at capacity for Super Bowl weekend, the event now will consume the greater metropolitan area for an entire week.

“It’s going to be like the Marvel Universe and the DC Universe coming together and it’s going to be insane,” said Sam Joffray, president and CEO of the Las Vegas Super Bowl LVIII Host Committee. “We’re going to educate the world that, moving forward, if you’re not going to the Super Bowl, you’ll want to think about coming to Vegas.”

The goal, of course, is for Super Bowl LVIII to go so well that the NFL brings the Big Game back to Las Vegas regularly. The league has been cautious about committing to that, but that’s the result organizers are hoping for.

Continue reading.