From Dominance to Competition: A Story of Nintendo's Journey in the Gaming Industry

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In the early 1980s, the video game market was in decline following the collapse of Atari. Nintendo saw an opportunity to enter the market with a new console, the Nintendo Entertainment System. By 1989, Nintendo utterly dominated the games sector with a 95% share of the console sector. The NES is a third-generation gaming console that sold 62 million units worldwide. Today, Nintendo is no longer the top major player in the market but still maintains a high market capitalization. Currently, the top five largest video game companies by market cap are Microsoft, Tencent, Sony, Activision Blizzard, and NetEase. Meanwhile, Nintendo is still the world's oldest video game company that is still in operation and continues to be one of the largest solely video game developers in the world. The company continues to hold the top spot on the list of the biggest video game publishers in the world, accounting for 9.7% of the total income generated by the video game software publishing sector as of the time of writing.
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