What If...? Season 2's Rotten Tomatoes Score Set A 2023 Marvel Record

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Fans having to catch up with the slew of movies and television shows in Marvel's Phase 4 and 5 installments are less invested than ever, which hasn't been helped by the franchise doing little to challenge its storytelling, character, and tonal beats. However, "What If...?" Season 2 proved to be an exception to the rule, taking a more breezy approach to its narrative that doesn't require as extensive a viewing backlog. 

But potentially even more significant than how "What If?..." is told is how it's presented. As the MCU's first animated project, the show introduced a new visual flair to the franchise, with Season 2's animation considered an improvement over its predecessor. Future MCU films and shows could greatly benefit from this, as each new entry can experiment with styles and ideas that complement their respective stories. 

If you need any proof of its effectiveness, look no further than Sony's animated "Spider-Verse" films. The dynamic style present in both 2018's "Spider-Man: Into the Spider-Verse" and 2023's "Spider-Man: Across the Spider-Verse" elevated what could be achieved in a comic book movie, helping them achieve critical acclaim and set new industry standards. Perhaps even more notably, the artistry of the "Spider-Verse" saga has gotten butts in seats. "Across the Spider-Verse" earned over $690 million at the box office and even beat "Guardians of the Galaxy Vol. 3" as the year's third-highest-grossing domestic title. 

As audiences turn away from conventionally presented blockbusters of the past, the MCU needs a drastic change to win audiences back. But with the limitless possibilities presented by animated projects such as "What If?..." and the upcoming "X-Men '97,"  the franchise has the potential to stand out from the crowd yet again. 

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